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During the fifties it was discovered that parents had been bringing their children up wrongly. In 1946 Dr. Benjamin Spock wrote a book telling parents where they were going wrong. In his first book he advocated more freedom for children. In later books (after Rock'n'Roll) he changed his mind. Manufacturers also jumped on the band wagon with lots of advice to parents.

 

Cow And Gate  Advert

 

Ovaltine

 

Haliborange
OtterBurn Rugs

Milk Of Magnesia

No matter how young they were, make sure the bowels work.

 

Tipnot Pram Protector

Nursery furniture for the modern mother.

 

Nursing Chair

According to the The Book Of Good House Keeping published in the 1950's, the clothing requirements needed for a new baby are:-

4-5 Gowns.

4 Vests (slip-on or cross over style).

3 Matinee coats or first-size cardigans.

1 Shawl or pram rug.

2 Small head shawls.

4-5 Pairs of booties.

24 Terry towel napkins.

24 Gauze napkins.

2 Bonnets

3 Pairs of mittens

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