Make up and clothes were uppermost in the minds of women at the time. After years of painting seams up the back of their legs and rationing of clothing. The time had come to splash out in the name of beauty. Make-up slowly started to enter the shops, many a man had his clothes ruined by excesses of these war paints.

 

You too could look like Ester Williams with Max Factor. Just in case you need to go under water swimming.

With names like Cock's Comb, Lantern Red, Heavenly Pink and Red Bunting a girl couldn't go wrong.

For 7/6d be seen by low flying aircraft.

For the princely sum of 4/10d large or 1/3d small you could keep your lips soft and dewy and bright for hours.

For the girl who wants a compact featuring the self opening inner lid.

The only thing to wear in bed.

For 2/11d exciting things could happen.

 

 

Index Underwear Fashion